Welcome to the online press kit for Dan Spitale

Raising the Floor in Leadership, Culture, & Human Performance

Organizations across industries are facing record burnout, disengagement, and rapid transformation. Employees want leaders who are trustworthy, human, and capable of creating environments where people can thrive — not just meet quotas.

Dan Spitale, former Fortune 50 executive, global sales strategist, and world champion powerlifter, is helping redefine modern leadership. Through his “Raising the Floor” approach and C.O.A.C.H. framework, Dan equips leaders and teams with practical tools to strengthen culture, increase engagement, and elevate performance from the ground up.

His work blends corporate expertise, athletic discipline, and people-first leadership, offering a practical roadmap for today’s evolving workplace.

About Dan Spitale

Executive Strategist, Leadership Advisor, & World Champion Athlete

Dan Spitale brings more than 30 years of experience in global sales leadership, operational strategy, and organizational development across logistics, financial services, insurtech, and health care.

During his tenure at UPS and UPS Capital, Dan held multiple strategic roles — including Vice President of Global Sales & Enablement — where he oversaw nearly $700 million in global revenue across 15 countries. In those roles, he:

• Led global sales, operations, and enablement teams.


• Improved Net Promoter Score by 17 points.


• Reduced sales cycle time by 21 days.


• Implemented digital and omnichannel customer experience improvements.


• Directed organization-wide engagement and culture initiatives.


• Restructured global sales organizations for alignment and scale.

Dan’s leadership system — the C.O.A.C.H. framework (Culture, Opportunity, Authenticity, Confidence, and Humility) — is used by executives and teams to elevate performance and build healthier workplace cultures.

Beyond his corporate career, Dan is a six-time National Powerlifting Champion, two-time World Champion, and former World Record Holder. His athletic discipline and mental toughness shape his no-nonsense approach to leadership and performance.

Dan served on Seton Hall University’s Transformative Leadership Advisory Council, and he has contributed to leadership development efforts at Georgia State University and UPS Capital’s Women’s Leadership Development Program.

Today, through Raising the Floor Performance Coaching, Dan works with executives, organizations, athletes, and emerging leaders to strengthen confidence, improve culture, and cultivate the foundational skills that make great leadership possible.

About Raising the Floor Performance Coaching

A Ground-Up Approach to Leadership, Culture, & Human Performance

Raising the Floor Performance Coaching helps leaders improve performance not by pushing harder, but by strengthening the foundation people work from. Dan’s C.O.A.C.H. methodology provides a clear, actionable roadmap:

• Culture — The environment shapes performance more than pressure.


• Opportunity — Leaders create space for growth and upward movement.


• Authenticity — Trust is built on consistency and transparency.


• Confidence — Leaders help people rise by transferring belief to them.


• Humility — Collaboration and psychological safety depend on grounded leadership.

Raising the Floor offerings include:

• Executive and leadership coaching.


• Performance coaching for athletes.


• Culture redesign and leadership strategy.


• Workshops and keynote presentations.


• Leadership development curriculum.


• Thought leadership content (Mindset Monday, Foundation Friday).


• Frameworks for understanding leadership through early personal culture.

Dan’s book, “C.O.A.C.H.: Raising the Floor,” teaches teams and individuals how to build strong internal foundations that support long-term growth.

Download a one-sheet.